$75 in Facebook boosted posts resulted in a successful album release.
CASE STUDY -Â The Roomy Depth
VIDEO ONE : The Show Promo
The "WHY": 1. Promote the Roomy Depth's 3 record album release show.
The Promotions: 3 Facebook boosted posts.
VIDEO ONE announced The Roomy Depth's album release show on Oct 6, 2018 at TonTon's in Talent Oregon. This boosted posted drove people to www.theroomydepth.com and encouraged visitors to join the email list.
Below is the video promo I created using footage they shot from their video "The New Seeds".
Money Spent: $25 spent to boost the post to "fans and friends of fans"
Run Time: This ad ran from Sept 27th - Oct 3rd. During that time, the video was viewed 3.1k times and reached over 4.6k people on Facebook who lived near or in Talent Oregon. Below is a screen shot of the engagement stats.
VIDEO TWO : The Video Release
VIDEO 2 was the release of the album video "The New Seeds". The purpose of video was to show new listeners what the music was about. This video was shot and edited by The Roomy Depth team.
At the end of the video the viewer was encouraged to visit The Roomy Depth's website.
Money Spent: $25 spent to boost the post to "fans and friends of fans"
Run Time: This boosted post ran from Sept 23rd - 29th. During that time, the video was viewed 2k times and reached over 7k people on Facebook who lived in and near Talent Oregon. Below is a screen shot of the engagement stats.
VIDEO THREE : The Interview
VIDEO 3 was an interview of Sun Yoga and Wind Lung. The purpose of the video was to introduce new listeners to the group, their music and invite people to the The Roomy Depth's show release.
VIDEO 3 also drove people back to The Roomy Depth's website and encouraged them to join the email list. Below is the video I created using footage shot by their videographer Tripp.
Money Spent: $24.99 spent to boost the post to "fans and friends of fans"
Run Time: This boosted post ran from Sept 24th - 28th. During that time, the video was viewed 3k times and reached over 3.8k people on Facebook who lived in and near Talent Oregon. Below is a screen shot of the engagement stats.
SIDE NOTE: This campaign grew their email list by more than 100 contacts. 2 days before the album release I sent out an email to The Roomy Depth's list to remind them to purchase tickets for the show.
The Results: The Roomy Depth had a packed house on the night of the album release. They sold merch and grew their contact list. They reported that the album release was an absolute success.