$31 in Facebook ad spend resulted in 58% increase in beer sales.

CASE STUDY : Rainy Daze Brewing

The "WHY": The purpose of this video ad: Increase sales of craft beer on Tuesday nights.

The Promotion: A limited time discount, $3 pints on Tuesday nights.

Below is the video I created for Rainy Daze Brewing Facebook video ad.

Money Spent: $20 boosted post. Turned post into ad, $8 spent thus far.

Ad Run Time: To be determined. Below is a screen shot of the engagement stats.

Ad is still running, however: Rainy Daze Brewing has reported the following information:

In a 2 day time span customer sales increased 58%.

The "WHY": The purpose of this video ad: Speak with viewers who watched 50% of the original Rainy Daze Brewing video.

The Promotion: Customer reviews of Rainy Daze beers.

Below is the retargeting video I created for Rainy Daze Brewing Facebook video ad. Shot on my iPhone.

Money Spent: about $11 thus far.

Ad Run Time: To be determined. Below is a screen shot of the engagement stats.

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