CASE STUDY : M&T Coffee
The "WHY": The purpose of this video ad: Promote the Grand Opening of M&T Coffee
The Promotion: A limited time grand opening drink special of $1.50 off any drink.
Below is the video ad I created for M&T Coffee.
Money Spent: $64.74 in Facebook ads spend
Run Time: This ad ran from Sept 25th - 30th. During that time, the video was viewed 4.7k times and reached over 8.5k people on Facebook. Below is a screen shot of the engagement stats.
The Results: M&T Coffee reported the following:
"Best day ever in units and dollars. Huge success. I heard a lot of mention of the video and a lot of new people came in the day after the launch, because of it. I think the biggest factor was the video for sure."
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