CASE STUDY : Ideal Protein
The "WHY": The purpose of this Facebook video ad campaign was to acquire 4-6 new dieters to Ideal Protein.
The Promotion: A limited time discount, $50 off the first week and free weekly coaching.
Below is the 3 video campaign.
VIDEO ONE_Awareness: This video was used to capture cold leads of Ideal Protein's targeted customers. The leads were separated into 3 different groups:
1. Viewers who watched 50% of the video.
2. Viewers who watched 75% of the video.
3. Viewers who watched 95% of the video.
The video ad linked to this landing page: www.iheartkitsap.biz/joinidealprotein
VIDEO TWO_50% Retarget: This video was shown to people who watched half of the "awareness" video. This video showcases a current Ideal Protein client and gives her full testimony. The video ends with a limited time offer to encourage the viewer to take action.
VIDEO THREE_75% & 95% Retarget: This video was shown to people who watched 75% - 95% of the "awareness" video. This video featured the Ideal Protein Coach as she discussed what to expect once joining Ideal Protein. This video also ends with a limited time offer to encourage the viewer to take action.
The Results: This campaign ran from May 28th to June 11th. During that time the video was viewed 5.9K times and reached over 12k people on Facebook.
1. 11 dieters joined Ideal Protein exceeding acquisition goals by 4 people.
2. Total sales made from this campaign: $15,400.
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