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How $305.94 in Facebook ad spend resulted in $15,400 in sales.  

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CASE STUDY : Ideal Protein

The "WHY": The purpose of this Facebook video ad campaign was to acquire 4-6 new dieters to Ideal Protein.  

 

The Promotion: A limited time discount, $50 off the first week and free weekly coaching.

 

Below is the 3 video campaign.

VIDEO ONE_Awareness:  This video was used to capture cold leads of Ideal Protein's targeted customers.  The leads were separated into 3 different groups:

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1. Viewers who watched 50% of the video.  

2. Viewers who watched 75% of the video.

3. Viewers who watched 95% of the video.  

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The video ad linked to this landing page: www.iheartkitsap.biz/joinidealprotein

VIDEO TWO_50% Retarget:  This video was shown to people who watched half of the "awareness" video.  This video showcases a current Ideal Protein client and gives her full testimony.  The video ends with a limited time offer to encourage the viewer to take action.  

VIDEO THREE_75% & 95% Retarget:  This video was shown to people who watched 75% - 95% of the "awareness" video.  This video featured the Ideal Protein Coach as she discussed what to expect once joining Ideal Protein.  This video also ends with a limited time offer to encourage the viewer to take action.  

The Results: This campaign ran from May 28th to June 11th.  During that time the video was viewed 5.9K times and reached over 12k people on Facebook.

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1. 11 dieters joined Ideal Protein exceeding acquisition goals by 4 people. 

2. Total sales made from this campaign: $15,400.   

Are you a local business interested in achieving similar results?  Let's work together!

If you're an restaurant owner who wants to bring in more business via Facebook ads please contact us HERE.

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