CASE STUDY 2 : Ideal Protein
The "WHY": The purpose of this Facebook video ad campaign was to acquire 4-5 new dieters to Ideal Protein for summer season.
The Promotion: A limited time discount, $25 off the first week and free weekly coaching.
Below is the 3 video campaign.
VIDEO ONE_Awareness: This video was used to capture cold leads of Ideal Protein's targeted customers. The leads were separated into 3 different groups:
1. Viewers who watched 50% of the video.
2. Viewers who watched 75% of the video.
3. Viewers who watched 95% of the video.
The video ad linked to this landing page: www.idealhealthcenter.com
VIDEO TWO_50% Retarget: This video was shown to people who watched half of the "awareness" video. This video showcases a current Ideal Protein client and gives her full testimony. The video ends with a limited time offer to encourage the viewer to take action.
VIDEO THREE_75% & 95% Retarget: This video was shown to people who watched 75% - 95% of the "awareness" video. This video featured the Ideal Protein Coach as she discussed what to expect once joining Ideal Protein. This video also ends with a limited time offer to encourage the viewer to take action.
The Results: This campaign ran from June 15th to July 5th. During that time the video was viewed 9.4K times and reached over 14k people on Facebook. 7 new and returning dieters joined Ideal Protein exceeding acquisition goals by 3 people.
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