How $223.16 in Facebook ad spend resulted in over $6,000 in sales.  

CASE STUDY 2 : Ideal Protein

The "WHY": The purpose of this Facebook video ad campaign was to acquire 4-5 new dieters to Ideal Protein for summer season.  

 

The Promotion: A limited time discount, $25 off the first week and free weekly coaching.

 

Below is the 3 video campaign.

VIDEO ONE_Awareness:  This video was used to capture cold leads of Ideal Protein's targeted customers.  The leads were separated into 3 different groups:

1. Viewers who watched 50% of the video.  

2. Viewers who watched 75% of the video.

3. Viewers who watched 95% of the video.  

The video ad linked to this landing page: www.idealhealthcenter.com

VIDEO TWO_50% Retarget:  This video was shown to people who watched half of the "awareness" video.  This video showcases a current Ideal Protein client and gives her full testimony.  The video ends with a limited time offer to encourage the viewer to take action.  

VIDEO THREE_75% & 95% Retarget:  This video was shown to people who watched 75% - 95% of the "awareness" video.  This video featured the Ideal Protein Coach as she discussed what to expect once joining Ideal Protein.  This video also ends with a limited time offer to encourage the viewer to take action.  

The Results: This campaign ran from June 15th to July 5th.  During that time the video was viewed 9.4K times and reached over 14k people on Facebook.  7 new and returning dieters joined Ideal Protein exceeding acquisition goals by 3 people.  

Are you a local business interested in achieving similar results?  Let's work together!

If you're an restaurant owner who wants to bring in more business via Facebook ads please contact us HERE.